You are a successful business person. You know the key drivers to sales success is good value pricing, good presentation and the effective promotion for your products and services to entice interest in business buyers.
You have invested in, and developed, practical knowledge and skills in selling the products and services of your business over many years. It is your ‘IP’
Your business will be a ‘business for sale’ product in the business sales and opportunities marketplace. It is a market. There will be competition. Sales activity levels and prices rise and fall over time as it does in all markets.