Perfection is welcome – but better is better.
Successful small businesses are consistently building relationships with prospects using the same regularly monitored activities as big business.
These activities adhere to simple guidelines so that the business can get to the sources of their inward inquiry, the real lifeblood of any company.
Some good news – You don’t have to employ all the activities that are used by big businessor even most of them, at the same time. Selecting a combination of activities that fulfill two or more goals (strategies) will provide great consistency of message. And consistency is vital; doing a few things right regularly is far better than doing them once, then running onto the next or better thing if immediate positive results do not occur. I emphasise to all business owners’ that perfection is welcome but better is better.
Explore the prospecting activities that you do, decide on which is the most valuable contributor. Next, refine this one thing; work out how this activity can be done more regularly and more effectively, then implement. When the time comes to sell your business – being able to show your inward enquiry pipeline exists; AND it works – will make your business more valuable.
Disclaimer: The views expressed in this article are those of the Writer. The information is not meant to be exhaustive. Readers are responsible for making their own inquiries and assessments as to the truth and accuracy of all the information given and should seek advice from professionals. No liability (in contract, tort or otherwise) will be accepted for any loss or damage incurred as a result of reliance upon any material contained in this publication or any information or advice provided in this publication or incorporated in it.