Phase 4 – Systems
Phase four represents systems. The owner now has a business and the team seems on the face of it to be all running in the same direction. The owner now needs to plan for intelligent, incremental improvements.
The business plan concentrates on coordination. Whilst the owner may occupy the functional role of general manager, that realisation occurs that the role should be held by another more suited to breaking through the next barrier. Further growth needs the subject matter expert (the CEO type) due to the needs of effective coordination. Friction occurs because of management / owner conflicts; “red-tape” both internal and external can kill the business here. Survival and break through depends upon the owner not strangling their own business, destroying “the baby” rather than give it over to the CEO or similar internally employed subject matter experts.
Obviously I have adapted Carl Gould’s underlying directions with knowledge gained in my travels. I still encourage people to read Carl’s book and there are a few others like Alexander Osterwalder’s 2009 book called “Business Model Generation.” Looking forward to your comments and going a bit further in my next blog. ~ Kevin